Tune up your tech and product organization
For mission-driven organizations whose technology and product teams need sharper priorities, stronger operating habits, or experienced leadership through change. A focused tuneup, not a sweeping transformation. And when you are jumping markets, especially into the US, this is the engagement that makes the landing stick.
Book a 30-Minute DiagnosticThe friction we fix
Roadmaps that don't commit
Everything is a priority, so nothing is. We help you name the three things that matter this quarter and say no to the rest out loud.
Vendor sprawl
Contracts that renewed themselves, overlapping tools, and no one who owns the relationship. We rationalize the stack and renegotiate from strength.
Product disconnected from the business
Teams shipping features nobody asked for while the business waits on the ones they did. We reconnect delivery to what actually moves your mission.
Change that doesn't stick
New tools and processes that quietly revert within a quarter. We pair technical change with the organizational change that makes it hold.
Stalled AI initiatives
Pilots that never left the lab and a mandate from the board with no plan behind it. We separate the real opportunities from the hype and sequence them.
Leadership gaps
A departed CTO, a stretched founder, or a team between leaders. We provide steady, experienced hands while you rebuild, without a rushed hire.
How the tuneup runs
Find the friction
Short, structured conversations with your leaders and teams surface where decisions slow down and delivery leaks value. No months-long assessment: days, not quarters.
Set the priorities
We turn findings into a short, ranked list your leadership actually agrees on, with owners, first steps, and the things you'll deliberately stop doing.
Strengthen execution
Operating habits that keep it working: decision rhythms, delivery checkpoints, and the option of ongoing fractional leadership if you want a hand on the wheel.
A tuneup is deliberately modest: the goal is a noticeably sharper organization in weeks, using the team you already have.
Start with the Alignment Audit
The Alignment Audit
One audit across four planes: organizational vision, product, technology organization, and AI possibility.
- Alignment map across the four planes: where vision, product, technology, and AI point the same direction, and where they don't
- The three most valuable moves to close the gaps, in dollars and risk, not tools
- Risk and assumptions log so nothing is glossed over
- A prioritized 90-day starting plan your leadership can act on immediately
Our guarantee: if the final readout is not worth what you paid for it, you pay nothing.
From audit to fixes
The audit ends with a plan your team has to execute. You can run it yourselves, or keep us in the room.
- The full tuneup: we stay on to drive the fix list with your team, priority by priority
- Audit fee credits in full toward a continued engagement started within 60 days
- Or move straight to fractional leadership: a senior operator who already knows your business, at less than full time
The highest-stakes tuneup: entering the US market
Strong companies arrive with a product that won in their home market and stall in the US, not because the technology is weak, but because the packaging is wrong. Pricing calibrated to home-market budgets. Positioning that assumes context US buyers don't have. Security and compliance questions that stop enterprise deals before the demo. These are fixable problems, and far cheaper to fix before launch than after a year of quiet pipeline. The US market-readiness tuneup covers:
- Product through US buyers' eyes: a structured review of your product, onboarding, and documentation as a US buyer will experience it, with a fix list ranked by deal impact
- Positioning and pricing for US expectations: messaging rewritten for buyers with no home-market context, and pricing restructured against US comparables
- Trust and compliance readiness: the security and procurement questionnaire gauntlet mapped in advance, with the shortest credible path through it
- First-customers plan: which segment to enter through, what proof they need to see, and a 90-day sequence your team can execute from abroad or on the ground
For trade agencies, investment promotion offices, and accelerator programs bringing cohorts of companies to the US, we run the same work as cohort workshops and 1:1 company assessments, and help design soft-landing programs so your companies arrive with meetings, not just office space.
Based in the San Francisco Bay Area, with active working relationships across European markets. We speak both languages: your companies' and their US buyers'.
Start with a 30-minute diagnostic
Bring your messiest current friction point. You'll leave the call with at least one concrete thing to fix, whether or not we ever work together.